Study On The Marketing Tactic Of H Beverage Corporation In Xiamen

With the development and prosperity of Chinese economy, people lead a betterlife and the market entered an unprecedented booming period. And with the hugepotential in market demand and relatively low entry threshold, the beverage industrybecomes more and more competitive and develops fairly fast. How to pinpoint themarket position of product, ascertain competitive advantages of brand, and formulaterelevant marketing tactic is the problem each domestic beverage manufacturershould take into account.This thesis will make a research based on H Beverage Company’s Market Tacticin Xiamen. Firstly, give a brief introduction of STP, marketing mix and otherrelevant marketing and strategic theory. Secondly, find out the problems ofmarketing tactic of H Company and analyze the reasons. Thirdly, indicate theopportunities and threats that H Company faces by taking a systematic analysis onmacro and micro environment combing with market research and data. Lastly, putforward the company’s marketing tactic and work out the marketing mixed strategyand corresponding security measures in details according to the market segmentationand target market.By using relevant chart and data analysis skills, combining with strategicmanagement theory and analysis, this thesis is hoped to hold some significance formaking the market tactic of H Beverage Company and exploring marketingconception of other related companies reference.