Study On The Process Of Evolution From Operational Optimization To Sustainable Competitive Advantage

In the complex environment, how companies that want to be successful over the long term to gain the sustainable competitive advantage becomes a significant question for discussion. At present, there are two main theories about SCA. One is the external view of SCA which is based on the assumption of homogeneity of firm, that is to say the firm is looked as a black box. The other is the resource based view which holds an assumption of heterogeneity. Although the latter broke through the black box on firm, because of the misleading of some essential concept such as the resource and focusing on the conditionals of SCA, the theory made a weakness is called black box on process that affect the theory's development and application at management .Wherefore, a microcosmic research from the aspect of companies' practice may break the black box on process, give some useful advice to companies managers, which have significant meaning both on theory and practice.Some statistical documents in point indicated that companies can be able to gain SCA through optimizing the operational activities which are the core of value by using some operation research\management science methods. Hereby, what this paper to resolve is to find out the process of evolution from operational optimization to sustainable competitive advantage. This paper gives a new viewpoint about this process from the understratum to superstratum in the organization structure. This process is divided into three sub-processes based on the organization theory. The first one, in the view of the longitudinal evolution, is described from the operational level to the...