Analysis Of Competitive Edge Of S Company In The Future

In this thesis questions of the competitive edge strategy of an enterprise in the future are systematically investigated by applying the theory of the competitive edge strategy of enterprise, and combining some quantitative concrete means.The whole thesis is made up of five chapters. Firstly, starting from study of the domestic and foreign markets situation and background analysis of S company, this thesis introduces the current situation of S company, the domestic and foreign markets situation and existing problems, and puts forward a new thinking, theoretical frame and concrete means.Secondly, the thesis states basic principle of the competitive edge strategy of enterprise.Thirdly, this thesis makes a systematic analysis of external environment factor that S company is faced with in politics, legal, economic, technical and market competition and so on. In the meantime, an analysis of internal environment factor, such as human resource, technology resource, organizational structure and invisible assets and so on, is made. Thus, the opportunity and threat that an enterprise is faced with in the external market competition, and the superiority and inferiority that an enterprise has in the enterprise's interior are understood. Based the analysis, this thesis uses External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix and so forth technological methods to analyze and evaluate both the external and internal advantages and weaknesses of S company. As a result, the best strategic scheme for S company is identified.Fourthly, six strategic schemes of competitive edge strategy of S company in the future are proposed and competitive edge strategic unit of S company is formed.In the end,this thesis draws a conclusion ,which is of great importance to and a good reference for S company.