Analysis Of Strategy And Research On Investment Decision Of Dushanzi Petrochemical Company Of Petrochina

Dushanzi Petrochemical Company has gone through 70s. facing opportunity and challenge resulting from economy globalization, china's entry into WTO, and developing west of china, it has been a actual question to Dushanzi Petrochemical Company how to take the chance, to make the inner advantage of the company well, overcome difficulties, to make full use of the good environment to promote Dushanzi Petrochemical Company.This thesis tries to investigate developing field and strategy of Dushanzi Petrochemical Company by using theories and method of modern management on the basis of its present situation. Combining author's actual work with the investigation,investment dicision of distillation oil hydrotreatment processing is analyzed.This thesis tries to investigate from several hands as follows: firstly, external environment and marketing were analyzed from international, national, economic, and technology. Recognize advantage and week of Dushanzi Petrochemical Company. Secondly, analyze and evaluate inner environment, industry framework, and core competence, and find out inner advantage to promote enterprise and unadvantage to restrict enterprise to develop. Third, base on above analysis, put forward multiple strategy analysis and development advises, and by using EFE, IFE, and AHP, analysis inner and external key factors and quantize these factors, and by using SWOT-QSPM, put forward some advises about Dushanzi Petrochemical Company development. Forth, in order to realize enterprise development strategy, this thesis investigates several key development areas of Dushanzi Petrochemical Company, and set up method of investment decision. By analyzing investment of hydrotreat process to build, think that establishing the hydrotreat process will greatly increase product competence of our enterprise, increase enterprise economic benefit, promote management strategy of Dushanzi Petrochemical Company to realize.