Study On Manufacturing Strategy Of Dushanzi Refinery, PetroChina

Domestic petrochemical industry is confronted with exceptional opportunity in line with the boom in domestic economy. The out-of-date manufacturing or operation concept and process technology, however, have dragged petrochemical enterprises back for further development. Meanwhile, foreign giants in petrochemical industry with advanced manufacturing system and state-of-art technology have been ready for many years to comprehensively enter into the Chinese market embodying the most promising future. Domestic enterprises have to evaluate the environment around them and resource and abilities of their own, to integrate manufacturing system, and to optimize manufacturing structure in term of Manufacturing Strategy subject to the direction of competition strategy, so as to realize the advanced manufacturing strategy.On the basis of summarizing the general theory of Manufacturing Strategy, the paper hereto has analyzed in detail the marketing environment and competition situation faced up by Dushanzi Refinery, PetroChina, and has compared Marketing Strategy of its specific competitors to find out what strengths and weaknesses Dushanzi Refinery has. The paper also concluded the limitation of resource in Dushanzi Refinery, by analyzing manufacturing system of Dushanzi Refinery. The paper has summarized the feature of manufacturing strategy of Dushanzi Refinery as a result of specifically going through and summarizing its manufacture strategy like Quality Strategy, Product Strategy and Process Strategy. Furthermore the paper also addressed problems in manufacturing strategy and proposed the solution for those by re-designing manufacturing strategy which hopefully could be the reference to the future design of manufacturing strategy of Dushanzi Refinery.