| This paper's research route, plan and main contents are based on carrying on the survey to domestic and international documents about passenger transportation by sea , combining China Shipping Dalian's Passenger Transportation actual marketing state. The whole text is divided into six chapters:Chapter one is the introduction of the paper. This chapter gives theory background and the research value of this paper. Then there is a summery of the domestic and foreign relative research documents. Chapter two introduces market environment of passenger, including macroeconomic environment and microeconomic environment and then we have SWOT analysis. Chapter three is about volum forecasting. In the first part of this chapter, there is routs planning and capacity analysis in the area of Bohai ,and have capacity forecasting about area of Bohai and Zhonghai. Based on these two parts, the author in Chapter four introduces market segmentation, target market selection and positioning. After explain every index, there is the conclusion how the corporation can supply products which are different from others. Chapterfive is the analysis of China shipping Dalian's development plans, including strategic .strategic goals, strategic focus, and pay much much attention on customer product strategy, customer pricing strategies, customer strategies and customer marketing channels. At the final chapter five, some suggestion reasonable have been provided . At last there is a list of the intending work which should be done in the future research. |
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