The Research Of NE Company For Long-distance Passenger Transportation Industry Promotion And Business Ransformation

In recent years, all kinds of transportation—such as aviation, railway,subway, developed rapidly and the number of private cars grew sharply,government has issued policies to strengthen transportation security. So that leading to market shrank apparently and benefits fell sharply, there has been an immense impact on traditional long-distanced highway transportation industry. It is of vital importance for NE company with public long-distance highway passenger transportation as the main business to promote and optimize the service block of long-distanced highway passenger transportation, as well as upgrade and transform.Firstly this paper introduced the phenomenon of long-distance highway passenger transportation industry at home and abroad, and analyzed the highway passenger transportation industry, tourism market, the characteristics of management and development of NE company, and superiority and inferiority of NE company comprehensively. Based on the analysis, NE company has an advantage of the existing highway passenger transportation and brand superiority to transform into land-air multimodel transportation,highway-railway multimodel transportation and tourist transportation, during the period of highway transportation industry developed intensively. At thesame time, NE company should divide the long-distance highway passenger transportation industry by kinds of customers, and construct the ecosystem of road passenger transport services platform with network effort of transportation, combined with aviation, high-speed railway and tourism. In the process of industry promotion and business transformation, the organization management mode of feeder transportation should be expanded with nodes set scientifically, and more attention are paid in building a unique highway passenger transportation integrated services trading platform. NE company can be transformed from traditional transportation industry into modern services industry helped by the trip idea of ‘Customization service and Socialization trip’.