The Brand Marketing Strategy Based On Consumer Behavior

With the fast development of social and economic, brand competition has become more and more intense and consumers have become more and more picky. The only rule of the market is that: the brand that can attract consumers will take the core competition advantages. When consumers accept the brand it will have good sale volume on the market.This paper analyzes the relation between the brand and consumer behavior on the base of theories of the consumer behavior and the brand marketing. The paper also discussed the factors, which affect the consumers' behavior on choosing brand and brand marketing influence on consumer behavior. Some brand marketing strategies are proposed in the paper from eight aspects on the base of consumers' behavior. As an example, this paper has designed the brand marketing strategy for the brand "Onisan", which is expected to help Chinese companies to develop their brand competition.