Marketing Research For The Net Bank Of Our Country

With the rapid development of Electronic Commerce and Computer technology, the net bank is also on the rise at full speed. Our country and developed countries break the ice nearly at the same time on the development of net bank, due to the factor restricting such as Economy system, there is certain gap between our country net bank and foreign net bank.With the fact that the RMB business all-round lets go, faced with Fierce rivalry, our country net bank is confronted with bigger pressure. Marketing and sales is one of the competing ability, Marketing strategy is one of important strategies dealing with intensive market competition of banking, the net bank market and sales will be related to our country commercial bank being able to firmly grasp chance, being strengthening competing ability , being answering challenge to exist and develop.This article's purpose is to analyze the advantage and disadvantage of net bank marketing, draw the marketing experience of net bank abroad, discuss thought and countermeasure developing the net bank marketing of our country, improve core competition ,face challenge actively, gain a competitive position. In carrying out the study on this problem, the thesis has adopt contrast analysis Method, SWOT analysis and marketplace subdividing law, knowing that our country as sufficiently as possible, drawing advanced experience and lessons seaside, taking Philip Kotler's Marketing theory , subdividing the marketplace in our country, carrying out the strength or weakness and threatens and opportunities analysis, comparing with the economy environment abroad , adding up the net bank marketing strategies, including product tactics , price tactics , promote the sales of tactics , channel tactics mainly. Product tactics is the core of marketing theory "4 P", is flexible pillar and foundation stone of enterprise marketing and sales. According to the diversity of breed and the different life cycles, tactics verify, performing product diversity and renovation measure. Price is keen to the market change, putting different price tactics into practice in regard with supply and demand situation, such as price-free tactics, difference pricing tactics, tie-up pricing tactics. The channel is an important ingredient of Marketing Management, taking customer's information in time back to the bank, having market demand trend in hand, improving customer's fidelity degree and degree of satisfaction, strengthening competition. Through the personnel and network sales promotion, making the customer's buy desire change into buy behavior.Based on the relevance data synthetically, this research on the net bank has the view from the Marketing. Previous studies mainly focus on settlement and risk control, but the importance of marketing is obvious, developing the net bank marketing is necessary choice. At the same time, the distance of net banking business between domestic and aboard is very small, our country net banking must pay close attention to marketing, reducing gap and gaining an advantage. Thus, the research on net bank is very important meaning in practice, giving more proper suggestions to net banking currently.