Industrial And Commercial Bank Of China Hunan Branch Office Online Banking Applications Research

The article researched application conditions of the Internet Bankbusinesses in ICBC Hunan Branch Department. Firstly the articleintroduced the conditions and trend of the Internet Bank business ofICBC Hunan Branch Department, putting forward the necessities ofdeveloping Internet Bank; The article analysis the positive effect and theproblem to the application of Internet Bank businesses in ICBC HunanBranch Department; In the end, the article put forward the suggestionsand methods of the ICBC Hunan Branch Department developing theInternet Bank businesses.The research showed that had promoted changes of ICBC HunanBranch Department's management method and growth mode, IntemetBank businesses had already become ICBC Hunan Branch Department'score means of attracting the high-quality customers, the Internet Bankbusiness had also promoted. business process reorganization and insideestablishment adjustment of the ICBC Hunan Branch Department; ButInternet Bank also causes some problems such as the marketing,Matthew's effect of branch organizations.The article put forward the method of the smile curve for analyzingICBC product line and Internet Bank products, making use of the BCGmatrix analyzing ICBC products and making the suggestions ofincreasing the devotions to develop the internet bank businesses; Thearticle still studied the marketing strategies of the internet bank'sdevelopment in ICBC Hunan Branch Department, then put forward the establishment and application of crisis management mechanism andtransferring pricing method of ICBC Hunan Branch Department; Thearticle also research the new realm of the application of Internet Bankbusinesses.In end, the article carried on a summary and outlook of the article.