Research On The Evaluation Method Of Commercial Real Estate Project Investment Decision

The commercial real estate is a profession of high contribution, high devotion, high risk and high repay. A good commercial project will not only produce huge profits, but also bring about multilateral effect to the city economy; On the other hand, the development of commercial real estate project needs a large funds, and the investment risk is quite high. If the project doesn't work well, it will cause a series of social problems and become a large breakage. Therefore, it is rather important to build up a model to adjudicate and choose the excellent commercial project in all-directions, which can not only increase the success rate of the investment, but also have the profound meaning to society, business enterprise or personal.The paper firstly introduce systematically the developing course of the theory and methods of the optimal project and detail the theory and research method of the AHP and fuzzy multiple standard decision, analyses the advantages and short comings of the optimal projects individually, then establishes the theoretical base for project evaluation model of commercial real estate investment according to AHP and the fuzzy multiple standards decisive technique.Secondly, on the bases of full research in investment characteristics of commercial real estate and the operation procedures, this paper uses qualitative analysis method to find out the factors with common, technology and economy of influencing the evaluation of investing project, draw out from these factors and establishes investment project evolutional index system. Finally, the paper adopts AHP and the fuzzy multiple standards decisive technique to analysis the factors quantitatively, combines effectively these two methods and realizes the two complementary advantages to success in applying the optimal projects of commercial real estate investment.According to the research and analysis to the above problems, this paper builds up a evaluation method of investment decision of the commercial real estate project, detailed treatises the fuzzy multiple standards decisive technique and calculation methods of the commercial real estate project evaluation based on AHP, carries on the study to" the blank district" of commercial real estate research, and provides a kind of new way of thinking and the evaluation angle for the commercial real estate investment evaluation.