The Study On Distribution Model Decision Of Large-scale Home Appliances Enterprise

From the late 90s, China network of home appliances has rapidly changed, home appliances channels have evolved from the department stores, market and boutique into home appliances chain, developed to the professional scale, comprehensive professional, professional development chain, changed from the direction of change to a flat pyramid, the radiation ranged from single channel to regional cities, to large. As a result, home appliances sale channels focus on home appliances enterprises, the traditional sale network of department stores, boutique and home appliances market gradually has decreased, the home appliances chain enterprises have sprung up everywhere. The original network of home appliances is gradually being broken; the new network trend is taking shape.Distribution is the basis and guarantee of home appliances chain enterprises, distribution ability directly decides the level of operating costs, influences the ability of getting profit. Therefore, to expand the size of home appliances chain management, enhance standards and improve the management and improve the system's main task at a deeper level and a wider scale, to achieve breakthrough in the development, in line with its own characteristics to choose the effective distribution model is urgently needed to resolve the problem for home appliances chain enterprises.This paper first describes the theory of the chain enterprise and distribution, comparatives and analyses distribution model at home and abroad , On the basis of the analysis of the general distribution model that appliances chain has taken, the author get a conclusion that the scope of the use of the various distribution models ; According to the distribution characteristics of the large-scale home appliances chain enterprises, to explore the model suitable for large home appliances chain enterprises is a combination of the third-party logistics and self-building distribution center, and to analyze this distribution method in decision model analysis and examples analysis; Finally, this article outlooks the future distribution model is building the third party logistics enterprise for the large-scale home appliances chain enterprises.