The Study Of CRM In Power Supply Company

Based on theories of CRM, this thesis makes researches in how Supply Power Company manages their customer resources through setting up the power industry's Customer Relationship Model and carrying out CRM system. The thesis intends to find out how to properly introduce CRM into Supply Power Company and how to make efficient use of CRM. The main contents include:(1) Taking the development history and theoretical research of CRM as the background, analyze the professional trend home and abroad, we can see application of CRM is necessary and important; (2) Put forward customer value analysis, customer class analysis. Give the answer and application. (3) Conclude several ideas and difficult points in application of CRM. Discuss the future application of the CRM.