DLL Power Company's Large Customer Relationship Management Strategy Research

With the rapid economic development and informatizationin field of Chineseelectric powersystem,it has directly pushed power supply enterprises to get more closerrelationship with their power users,whom are obviously in related with power supply enterprises'market potential and sales business..thus,the power supply enterprises market development strategy will focus on mining market potential in-depth and sustained enhancement of key customer value,this is a critical business strategy for power enterprise to increase its businessbenefits.Furthermore,the above mentioned points are also the basis to support power enterprises to gain market competitiveness and expand its market share,.So the power supply enterprise shall in no uncertain terms to define its role of fixed position in market,making positive efforts tobuildand maintain the key customer relationship.This article firstly reviews the related theories and methodologies of customer relationship management,then analysis the present situation of DLL power company key customer relationship management to dig deeper into the internal problems.Then utilize the theory of market segments to analysis the organization of key customer base on the input data and experience from previous practices.In view of the key customer's selection,maintenance and development,this article intends to create the detailed strategies respectively to resolve the raised questions as abovementioned.This article created several key customer development strategies,including diversified customer service mode,customer relationship management team building reinforcement,strengthening customer relationship information system constructionetc,.In the end,to conclude and raise up several positive suggestions against the subjected topic.