Research On The Customer Relationship Management Of International Contract Engineering Co.

Having experienced more than two-decade development, International contract engineering Ltd has great development. However, the traditional management methods have become an obstacle to the development of modern enterprises. CRM is an effective tool to deal with the relationship of enterprises and clients,enterprise can upgrade the core of competitive power in virtue of CRM.Firstly, the thesis introduces actuality of CRM domestically and abroad. Then, it provides the definition and theory of CRM. Thirdly,according to the former base,the thesis introduces the CRM of international contract engineering Co.and existent question in actuality.Finally,it has used the methods and principles of CRM to give a solution to the problem with the CRM of international contract engineering Co. and Colenco Power Engineering Ltd.