Analysis And Management Of Market Risk For Technology Innovation

Under the market economy condition, the competitiveness of enterprises relies heavily on enterprise's technological innovation to be implemented to a great extent. But due to enterprise's internal and external environment change, technological innovation behavior brings great risk to enterprises. So researching the risk of enterprise technological innovation is particularly important. There are many factors which can cause the risks for innovation. Among these risks in technological innovation, market is very important for innovation risk due to the unique situation. It is crucial whether the customers accept the innovative products, so market risk becomes the most important and the biggest risk for technological innovation.The author identifies the factors that influencing market risks and designs indices of appraisement, then evaluate the risk grade by using AHP (Analytical Hierarchy Process) and FCE (Fuzzy Comprehensive Evaluation). The author offers the scientific basis while enterprises choose the technological innovation project. Finally the author uses the concrete instance to analyze the market risk factor of influencing technological innovation, appraises the greater influencing factor, then takes the advises against the risk of enterprise technological innovation.There are 6 tables, 9 figures, and 53 references.