Study Of Motivation Mechanism On Sales Staff In Mobile Telephone Enterprise

The 21^st century is a knowledge-based economy age, and also, the competition in Chinese market is more and more severity. Human resources is the core competencies of an enterprise among competitions of products, technology, services, etc. Moreover, the quantity and quality of talents will be determined by the scientificalness and rationality of the motivation mechanism.Guangzhou Bird is a corporation of selling mobile telephone. Just like other mobile telephone company, the sales staff became poor efficiency, easy and fast flowing away after several years 'rapid development. The development of company was influenced directly by those problems.In this article we will mainly discuss some aspects as follows:Firstly, we will talk about theories, just like the motivation principle, the theories of hierarchy of needs, double elements, equity theory, theory of expectancy, synthesis motivation theory which combine the features of some theories, and so on.Secondly, according above rules, we have to know the real motivation system in Guangzhou Bird Co. In order to acquire the details about the sales girls' needs, and the degree of satisfaction on the motivation mechanism, we will give an appropriate questionnaire survey.Thirdly, we want to know the reason why there are some motivation questions in Guangzhou Bird Co. We will analyze the statistical result on the survey according to motivation theories. To enhance the enthusiasm of the sales girls, we should improve the motivation mechanism. We will introduce some methods to make it, for example, giving concrete object, offer emulative pay, offer promotion mechanism, and so on.Fourthly, we will explore some questions on the motivation mechanism in Guangzhou Bird Co, then we will put forward some solutions and proposals to the company.