Research On The Strategy Of Quality Marketing For Real Estate Enterprises

The quality marketing method is a new view on modern marketing, which gives the marketing strategy a new idea. The quality marketing is a marketing process to achieve the customer satisfies, which means the product "quality" must meet the customer demand, and through the process of production, circulation to realization, maintenance or promotion the "quality". Last, the "quality" of product use the marketing method sale to the customer. The quality marketing's application will cause the real estate product quality more satisfied consumer demand , and will enhance the customer to be loyal, simultaneously also strengthened the real estate enterprise's core competitive ability.The research of enterprise quality marketing is a complex subject. It needs marketing and management theories used for reference. Theoretical foundations of enterprise quality marketing include TQM theory, internal marketing theory, and Gap Analysis theory. This paper focuses on the problem of how the real estate enterprises to establish the quality marketing of their own with extraordinary superiority when competing. The implementation of quality marketing, which includes marker positioning, quality positioning, external quality marketing, internal quality marketing, requires marketers to pay attention to not only the quality of the product but also the quality of the whole marketing process. Meanwhile, the paper analyzes a real estate enterprise's case of quality marketing strategy.The results of the paper provide a development mentality to the real estate enterprise for changed the management idea and developed competitive advantage. It has the positive advancement to enhance our country real estate enterprise's brand construction and the core competitive ability.