WK Real Estate Company Marketing Strategy Research

With the rapid economic development in China and the continuous improvement of residents’ incomes,the real estate industry,as an industry closely linked to the national economy,has also begun to flourish and has promoted the coordinated development of many related industries.However,with the advent of the "new normal" economy and the demographic dividend gradually disappearing,the real estate industry is facing a reshuffle.Faced with the upcoming "buyer’s market," real estate companies must improve the company’s internal management and operation capabilities,from the industry’s traditional supply-oriented into a demand-oriented,from simple stage of marketing into full-scale real estate marketing,and The company’s strategic focus from the housing construction gradually shifted to the marketing strategy up to achieve the maximum profit of the enterprise.Based on marketing theory,this article starts with the analysis of the specific projects of WK real estate enterprises,analyzes the current situation and the existing problems in the marketing strategy;analyzes the macro marketing environment and industry environment of WK real estate,WK real estate company’s target market choice and market positioning strategy,and product strategy,channel strategy,price strategy and promotion strategy put forward specific implementation recommendations.At the same time,from the aspects of organizational structure adjustment,optimization of management system,setting up a marketing system,strengthening financial support,emphasis on training of marketing talents and focusing on customer relationship management,the paper puts forward safeguard measures for smooth implementation of marketing strategies.The analysis of marketing strategy of WK real estate company is not only significant for the typical research of enriching related industries,but also has certain practical significance for the adjustment and implementation of marketing strategies of similar real estate enterprises.