A Real Estate Company H Project Marketing Management Strategy Research

In recent years,the rapid development of China's real estate industry has become a pillar industry of China's national economy,and its position in the national economy is extremely important.Along with our country economy,the development and progress of the society,people's living standard has been improved,the real estate market increasingly fierce competition,China's real estate industry is facing the most severe market test in nearly a decade.Risks exist at the same time,often also appear along with opportunities,real estate enterprise how to seize the opportunities under the pressure of market environment,in the fierce market hold their own core competitiveness,is the key to the success of real estate enterprise development project.In this paper,the author of A real estate company H project as the research object,using the knowledge of the project management and marketing,using PEST analysis and porter five analysis,analyzes the external environment of H project,from the economic,policy,population,technology and competition is analyzed;The internal environment of H project is analyzed,and 4P theory and SWOT analysis are used to study the development and implementation of the marketing strategy of this project,and put forward some Suggestions for improvement.Through the research,marketing connect companies and consumers,to meet customer demand,realize the goal of enterprise management,how to set the right marketing strategy for real estate enterprises and scientific marketing strategy answers the questions.The research of this paper has A practical guiding effect on marketing of H project of company A,and also has some reference value for other companies.