Tourism Cross-cultural Contact Of Destination And Sustainable Development

Supported by modern conveyances, spatial diffusion of culture is becoming easier and easier. But, cross—cultural contact which based on tourism brings huge challenge to local culture with it.On one hand, firstly, tourism and tourists tend to put culture into commodity context, displayed for fun, without any protection. To some people it is difficult for them to inherit their culture successfully without help in nowadays, because there are too many persons from different places with different customs in a same place of interesting. And local people there lack of impact assessment which can help to solve future conflict between varied cultures and save local culture. Secondly, because tourists that in a numerous number, give rise to angriness and unconcern among local people. At last people of local and tourist consider each other as object, even"things".On the other hand, there is also aggressive influences. cross—cultural contact which based on tourism may recover and refine disappearing traditional customs and ware. Because being observed will cause to introspect, as well as the development of tourism provide a vast market for traditional culture. In addition, on the foundation of the cross-cultural interaction, people from varied places can achieving constructive dialogue. Local welfare conditions have been improved, and local residents find that there are a variety of choices to choose about their future.To avoid negative influence of touring cross—cultural contact, at least to prevent it from broadening, it is necessary to absorb the destination residents to participate tour programming, and make sure they all can benefit from tourism, because they are the hosts. Them establish the "front stage" for visitors to enjoy or study, which can keep the real core culture apart as the back stage from being destroyed. the more effective cross-culture interaction can be expected.Investigation both demonstrative and theoretic on Xitang in Zhejiang province and Jiuzhaigou in Sichuan province, revealed that they have different opinions on tourism and tourist. Influences also different. Supported by the data, a way who to avoid negative influence can be find and sustained.