The Research Of The Maganement Tactics Of NPCD In It's Process Into Market

Ningbo Port Construction & Development Company (NPCD) is a subsidiary company of Ningbo Port Group Limited (NPG). It's a construction & management enterprise that mainly operates port infrastructure and engineering reconstruction for NPG. And secondly port project management for the ports investors around Ningbo area. AS a port-project management company, NPCD's future is linked with the NPG's mass investment and the development trends on ports in Ningbo area.But with the introduce of strategy copartner from abroad and domestic by the NPG, some of the new joint ventures are not certain to entrust their projects with NPCD, The change of management tactics of the NPG brings a new challenge to NPCD.And with the rapid development of domestic and regional economy, a lot of investors include regional private enterprises begin to set up new projects near the coast line around Ningbo , some of the projects include ports it's self. So it's urgent for NPCD now to take this opportunity to show it's management experience and strongness in the port-project management. And the intergration of Ningbo-zhoushan gives NPCD another opportunity to enlarger it's market.Taking the tactic analysis as the research object, based on investigation and mastering of concerned materials, the essay makes a thorough systematic and deep research into the management strategy of NPCD with management strategy theories and analytical method such as pest analysis, SWOT analysis and Porter's five-force model.The essay firstly introduces the background of NPCD and raises the problems that NPCD has, then it not only introduces the composition method and purpose but also the framework and structure of the essay, it also points out the limitation of the essay.The second chapter introduces the theories of strategy and strategy management, and the use of theory in port construction and management.The third chapter analyzes the macro environment that NPCD faces from the view of policy environment, economical environment, technical force, and social & cultural force.Based on porter's five force model, the forth chapter goes deep into the domain environment of the market of port construction and management by analysising domain competitor, the potential competitor, the buyer, the substitutor...