Developmental Strategy Research Of Hunan Zixing Coke Electricity Co.ltd.

At present, our country cokes the profession to face development many difficulties. The domestic and foreign development situation reduced the steel and iron demand, and enhanced to the steel and iron industry limit. This has directly caused the downriver market to the coke demand reduction upstream, but the energy intense also causes the coal resources price to surge upward, causes the coking cost enhancement. The coked enterprise may say is strives for the survival in the crevice. Except some large-scale enterprises and the have characteristic enterprise to be able to maintain the meager profit, the partial enterprises appear the loss to face the survival crisis.Zixing Coke Electricity not only profession development tendency restriction, but also is facing the development threat which oneself is in sole possession of. On the one hand along with the national foundation transportation facility improvement, the North large-scale coked enterprise produces can go South into the reality, the company original geographical superiority gradually desalinates, the market share will be under the impact; On the other hand the company relies on the coal gradually dries up, company's long term development cannot obtain the full quantity raw material supply. Although the company depended upon own characteristic to obtain the certain development, but similarly was facing the stern market competition situation.This article unifies Zixing Coke Electricity's actual situation, has analyzed the main question which in the Zixing Coke Electricity's management exists, in generalized analysis Zixing Coke Electricity's internal and exterior development environment foundation, pointed out the key of Zixing Coke Electricity company solves the current problem is in the developmental strategy the choice. In the concrete guiding ideology and under the mentality instruction, utilized SWOT, the strategy gathers and so on kind of strategy analysis method, proposed Zixing Coke Electricity future developmental strategy. Finally according to the company's special details, this article proposed the strategy implemented each kind of guarantee and the strategic implementation process control method. This article fully unifies Zixing Coke Electricity company's actual and each kind of studies theory knowledge in the analysis process, in article, each kind of analysis and the strategy to the Zixing Coke Electricity...