The Formulation And Implementation Of Development Strategy For Kungfu Co., Ltd.from2011to2013under MG Environment

MG program was established by Carnegie Mellon University, this program was based on interactive computer system of Carnegie Mellon University. Operate a company in simulation status by the input and output of key performance indicator. The writer worked with other five students as a team to participate this program. Our team organized China Kungfu Watch Company and operated for three years in simulation. As company chief executive, I am responsible to conduct and implement company general strategic target. This article was based and in line with the three year simulation operating experience.There are seven chapters of this article. Chapter one mainly introduces MG project including MG operating status and MG specific operation rules meanwhile states research frame and main research method of this article. Chapter two contains company general information like Kungfu Watch company development process company history, development situation, company organization, business scope, market coverage company mission and culture. Chapter three generally introduces management strategy theory which including management connotation, level, feature and function of strategic management and strategic management process model. Chapter four introduces company situation analysis of2011-2013containing macro environment, industry situation and internal environment to summarize company SWOT. Chapter five setting up strategy target for the year of2011-2013in line with Kungfu Watch Company actual situation to make strategic decision.Chapter six describes detailed implementation of company develop strategy of2011-2013which including every year strategic plan, strategy implementation process and analysis result of strategy implementation. Chapter seven, conclusion remarks.