This article firstly analyzes the inner and outer situation of Chongqing expressway exploitation of incidental industry and concludes the outer opportunities and threat, inner advantages and disadvantages. It also analyzes with strategy management of SWOT matrix and other theories and puts forward the strategy alternatives. This paper also optimizes the strategy alternatives with analytic hierarchy process and concludes the optimum development strategy. It helps to solve the conflicts of unification and dispersion, whole and portion, long-term and short-term. And in accordance with the structural features of Chongqing expressway exploitation of incidental industry, to take it effects rationally and in a round. |