The Empirical Study On The Model Of Sales Network In Automobile Industry

With the economical globalization and social development,constant aggravation of market competition is happening in all industries, how to get advantages over rivals and how to establish sales network are the key points in marketing study. The other hot topic is how to make a brand get a sustainable good reputation , one of the tips here is to have a reasonable sale channel to influence the targeted customers. All the things we have done and will do are aimed to make good use of the things we have. Another thing is that brand difference is a factor need to be considered when establishing sales network .In the data processing,it is very important to group the brands.Based on further investigation of domestic and international relevant theories and research approaches,we take use of the current social database,use the methods in statistics and mathematics. The sample enterprises used here is,Audi,BWW,Ford . Under the help of connected theories,empirical study is processed to set up some models and analyze them .Regression method has been used here to pick up significant variable with unique provinces being discovered to be rejudged and reinvested in. Then factor scores are used to make a list showing the sequence of preference of location of 4S stores.