Research On Development Strategy Of A Mining Group

Business strategy is the significant developmental plan of the whole enterprise, based on its future, it is made to maintain and strive for sustainable competitive advantage。When make the strategy, every enterprise must take the existence and development as starting Point and end result according to its characteristics and advantages.The reformation and open policy make the economy develop quickly, so the provision of the mining resources is hard to satisfy the need of the economy. With the devolpment of the industrialization, the speed of the depositing can not keep up with the consumption speed, and it is becoming drasticly, so the development of the resource-type company is more important than everA Mining Group company is a resource-extracting enterprise which developed from coal mining industry and has a mining history of nearly 100 years and it is the base of energy sources of northeast of china. Still the early foundation, laggard technics and the decrease of the sources available brought up fairly big problems, and how a mining company which is facing new market environment and competitive situations to survive and develop.In this paper, taking A group company as the research object, fistly it analyzes systemicly the external environment of the company based on politics, law, economy, social culture, technology, etc, at the same time It also analyzes the production, finance, orgnizaion, HR structure of the company, and based on the above, it uses the method of SWOT, confirming the advantages, disadvantages, opportunities and threats of the company, and based on those factors,it puts forward the strategy of the enterprise, that is A Mining Group Company should rely on the mining industry,and build itself into large and strong trans-district,trans-industry and trans-system of ownership group company, and based on the excuation of the development strategy of A group company, the paper demonstrats excuation scheme and advice.