Research On The Choosing And Positioning Problem Of Coal Chemical Products Of China Coal Energy Group

Coal group is a state-owned key enterprises of the state owned assets supervisionand Administration Commission, the second major domestic coal production enterprises,the current business mainly in the coal mining and sales. But in the face of the domesticcoal market saturation and imported coal competition, the original business competitiveadvantage is getting smaller and smaller. At the same time, the domestic environmentalprotection policy is becoming more and more strict also indirectly control the coalproduction and trade oriented enterprise development. Therefore, how to make use oftheir own advantages to walk out of predicament, is placed in front of the coal group isan urgent need to solve the problem. With the coal group of its resources, coal chemicalindustry will be a can choose the direction of new business development, but theproblem is how to choose and position of the coal chemical products.This thesis uses PEST, Potter’s five forces model and SWOT analysis method,through the analysis of the advantages and disadvantages of Coal Group’s ownresources, at present and in the future of coal chemical industry technologydevelopment direction and trend, try to make a systematic study of the problem.Research results show that: the coal group through the implementation of thedevelopment strategy of coal chemical industry, integration and making full use of itsown internal resources advantage, choose the suitable coal chemical products canenhance the enterprise’s competitive advantage in the market, speeding up the enterprisefrom extensive type of coal production and trade to the deep processing of coal industryadjustment and transformation, the formation of coal as the core of the upstream anddownstream the integration of industrial chain. Through the further utilization of coal,the added value of the extension of the product, so as to enhance the corecompetitiveness of enterprises, but also lay a solid foundation for the development ofenterprise diversification. On this basis, combined with the existing in the process ofdevelopment of coal chemical industry in the current coal group problems, and furtherputs forward some suggestions for the development of.