The Research On Retailer-Management Of Nanchang Gadetin Trade Limited

The retailing terminal, which is the most terminal link of the marketing channel, directly faces the all consumers. How to attract the customer's vision by a good performance? It has become one core subject. The quality about the performance decides the overall marketing whether to succeed or not. The management to the retailing-terminal is a new viewpoint about the marketing works, which is the request of the model about anti-channel-marketing, which manifests a principle that the marketing behavior must take the market as the center and take the customer as the guidance.This article has pointed a strategy to manage the retailing terminal so as to realize the goal to optimize the marketing network and consolidate the market share, which is from a angle of the supplier by the retailing terminal, and in the foundation of carrying on the analysis to the inside and outside.The first chapter is an introduction. It elaborates the concept and the classification about the retailing terminal, and the background and the significance about researching the management to the retailing terminal. It introduces the theory development and the practice condition about the current management to the retailing terminal, meanwhile has planned the way, the method, and the main content in carrying on this research topic.The second chapter is a background about Nanchang Gadetin Limited carrying on the strategy to the retailing terminal. It separately carries on the SWOT analysis from the external environment and the internal condition of Nanchang Gadetin Limited, so as to enable the question clearly that the strategy itself must solves. Any marketing strategy can more keep to the point while the details about the main-body and the object are clear, thus it has need to carry on a lot of investigations and analysis to the subject and the object before the design being carried on and the strategy being selected.The third chapter is a core one. It elaborates the strategy of Nanchang Gadetin Limited carrying on the CRES management to the retailing terminal. The core content about the management to the retailing terminal is finally summarized to four aspects: the risk control, the customer management, the image modeling, and the standard establishing. All marketing works must be developed around these four aspects. NanChang JiaDanTing Company needs to seek out the corresponding strategy to improve the management to the retailing terminal and enhance the economic efficiency of the Enterprise itself under the premise of basing on own actual condition and being developed around those four aspects.The fourth chapter is a safe-load to carry on the strategy of the retailing terminal. It needs to be explained: the appearing about any management strategy to the retailing terminal must depend upon some utilizable measures, such as the marketing organizational structure, the team control system, the expenses control plan, the dynamic suiting mechanism, and so on. Otherwise the strategy is only in the paper and can't bring any practical and effective help to the Enterprise, no matter it is formulated comprehensively.The last chapter is a conclusion. The CRES strategy provides the guiding ideology and the strategy frame for the supplier to operate the retailing terminal at least, although it is not one multi-purpose method. It makes some suppliers who can seed out a way to promote effectively the effect within a shorter time, when they carry on the retailing terminal according to own present resources.