The Research Of China's Tourism "Going-out" Strategy And Transnational Management Question

Implementing"going-out"strategy is the established policy for Chinese government to answer the entry to WTO, and is also the necessary demand for adapting to the economic globalization and development trend of integrating domestic and foreign market. Compared with other tourism-developed countries in the world, China's tourism industry needs improving the ability of competition. Some indexes that symbolize competitiveness and developing levels are relatively low, which reflects the dissymmetry between the scale and the benefit of China's tourism industry today. Nowadays, China's tourism industry is on the key moment of development. Whether it can fully understand and catch the opportunities is directly related to shortening the gap between China and other tourism-power countries. And also it means the general process to be the tourism power for China itself. For China's tourism industry, implementing"going-out"strategy is the strategy to impel tourism industry to realize the transnational operation.1990s saw the intensive development of China's tourism to realize transnational operation. Undoubtedly, in the past over 10 years, tourism in China has made some achievements in transnational operation and gathered some experience. However, owing to the short-term development, some problems still exist, such as less enterprises, small-size, simplification of stock rights and poor benefit. How to deal with all these problems and promote the transnational operation for China's tourism has become the hot issue in the field of tourism and also the aim of this article.The article can be divided into 3 parts. Firstly, analyzing the general international competitiveness of China's tourism industry, including the advantages and disadvantages of China's tourism in international competition. Secondly, analyzing that the premises of"going-out"is"introducing"and setting forth how china's tourism industry can improve its international competitiveness by utilizing foreign investment. Lastly, thinking over the countermeasures of going-out strategy and transnational operation for tourism. This article firstly discusses the necessity of transnational operation for tourism, and then put forward some countermeasures of implementing going-out strategy and transnational operation according to the characteristics and status quo of tourism transnational operation in China.