The Research On Promoting Competence Strategy For TPL Companies Applying Electrical Appliances Logistics

Recently 20 years, electrical appliances have changed a lot. One hand, from extremely serious shortage to surplus on Market, from extreme high to very low level on profits, from simple single to variety on products, it changes widely and fast. After entrancing to the WTO, China becomes the global manufacturing center for electrical appliances, but the competition of electrical appliances has became more fierce .On the other hand, though Chinese electrical appliances enterprises have a lot of advantages in manufacturing cost, the cost of logistics is very high, accounting for 50% more or less .To maintain competitive advantage, logistics competition becomes more and more important. Supplier -logistics is not fit for concentrating resource to Key competition ability, nor to reduce logistic cost. So, it will get larger competitive advantage if the Chinese enterprises of electrical appliances make use of service of TPL. Based on above analysis, this paper researches how to promote competence strategy for TPL companies applying electrical appliances logistics.This paper analyses the present situation of electrical appliances logistics and the development of TPL companies applying electrical appliances logistics, and on the foundation of ample investigation, establishes an evaluation system for TPL companies applying electrical appliances logistics. Based on the evaluation system ,the paper uses system analysis theory - SPA (Set Pair Analysis) into actual problems, together with the analytic hierarchy process and entropy method , the paper also sets a choosing model for electrical appliances to choose TPL providers both objectively and subjectively. At the same time, it chooses a certain electrical appliances enterprise to illustrate the feasibility of the model, and according to the problem, puts forward improvement. Together with the above analysis, the paper puts forward the strategy how to promoting competence strategy for TPL companies applying electrical appliances logistics.