| This article considers studies about strategic research of products development. The article talks about a high-tech private enterprise on low-voltage electrical industry-Shanghai Liangxin Electric Co., Ltd.Under the situation of the financial crisis, this article makes an in - depth study about how to enhance the LiangXin' s future core competitiveness and how to develop the product. After introducing the company' s background and history of product development, use SWOT analyze the internal and external environment of Liangxin' s product development. Design the future strategy development of Liangxin' s product. Also, use McKinsey 7S theoretical tools analyze six areas about the product development such as product development strategy with the company system, company' s structure. Finally, the article describes how to manage this strategy. |
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