Study On Sustainable Development Of The Small OEM Electrical Appliances Enterprises

In the long-range view the status, the OEM enterprise must break through in the existing global division of labor, from profit thin, added value low manufacturing link, to the increase in value high product research and development, the brand link climbs the development, the realization product independent innovation and the independent brand creation establishment, thus obtains the long-time competitive advantage. But speaking of the OEM enterprise actual present situation, the majority OEM enterprise strength is limited, the independent innovation and the homemade brand faced with many difficulties and the barrier, need to pay the huge price. Therefore, from the strategy stratification plane looked the OEM enterprise may draw support from the OBM enterprise the resources and the superiority, through with the OBM enterprise ability supplementary match, completes first OEM, truly forms the very strong manufacturing ability, thus enable the enterprise to obtain the development in the steep competition. This article take the small OEM electrical appliances enterprise as the object of study, the utilization ability match thought, the theory union reality, conducts the analysis research to between the OEM enterprise and the OBM enterprise's ability match, the goal lies in the instruction the small OEM electrical appliances enterprise's development.This article studies indicated between the OEM enterprise and the OBM enterprise's ability match quality, directly will affect stable and the cooperation effect which between both sides will cooperate, thus will affect the OEM enterprise the development. The small OEM electrical appliances enterprise should place the enterprise own ability construction key point with the OBM enterprise ability match in, prompt grasping understood the OBM enterprise in the different time different demand, ability structure which and the initiative adjustment and the OBM enterprise demand does not match, the enterprise ability construction and the OBM enterprise different time ability demand achieves the dynamic match:(1) cooperation initial period, the OBM enterprise pays great attention to the OEM product the price, the OEM enterprise should strengthen the product cost control construction;(2) cooperation intermediate stage, the OBM enterprise pays great attention to the product quality and the delivery time, the OEM enterprise should strengthen the product quality guarantee ability, scale manufacturing ability and the delivery ability construction;(3) cooperation forward, the OBM enterprise pays great attention to the new product development, the OEM enterprise should strengthen the research and development and the technological innovation ability construction.This article findings inspire us, the OEM enterprise develops continually the way, through the self-pursue enterprise ability enhancement, walks not purely road of the independent brand, also may through with the OBM enterprise ability match, develop with the aid of the OBM enterprise's resources oneself, this has the important guiding sense to the OEM enterprise's development.