Study On The Tourism Image Of Fuzhou City

With the development of China's tourism, the city has been the strong point of modern tourism. The image of urban tourism is one of the essential elements to attract the tourists, so the core of urban tourism is to establish a unique, distinct, inspiring and urban image.After analysing the domestic and foreign research materials for image of urban tourism, profiting from design pattern of tourism image (TDIS) in China, according to own understanding, unifiying Fuzhou realistic situation, this thesis constructs the design mode of image of urban tourism: analysis on tourism image — image localization and slogan—essential factor design — image promotion —image maintenance and renewal.This thesis specially pointed out that, the image design of urban tourism is a system engineering led by government, and it depends on the government finally. Image design of urban tourism includes the design research in the earlier period, and the promotion, maintenance and renewal in the later period. Among them, the image analysis is the foundation, the localization is the key, the essential factor design is the heart, the brand is the improvment, and the promotion is the guarantee.In order to improve the tourism image and attraction of Fuzhou city, This thesis proves that it is necessary to design Fuzhou tourism image and designs Fuzhou tourism image with the constructed design mode of image of urban tourism.