Research On Optimization Of Real Estate Enterprise Competition And Cooperation From The Niche Perspective

Since carrying out housing distribution system reform in1998, our country over the welfare housing distribution system under traditional planned economy system, speeds up the marketing and monetizing reform process, which is mainly charactered by homeownership, and promotes the rapid development of real estate industry in our country. Though rapid development of real estate industry has played a decisive role in promoting the growth of national economy and improving people’s lives in recent years, the current real estate market also exposes some problems, such as the rapid growth in some parts’real estate investment and housing price, supply and demand structure contradiction, high bank credit risk and so on, all of which restricts the sustainable development of our economy, and becomes the difficult and hot issue in economic reform. The development of real estate industry is not an economic issue but also a social issue, which becomes the focus of our country, enterprise and individuals. The long industry chain and strong correlation characters of real estate has guided many relate industries’development directly or indirectly such as construction, building materials, steel, machinery, decoration, furniture, traffic and so on. Under the market economy condition, the success of an enterprise has no longer depends entirely on their own conditions, but also considers the position in the environment and utilization degree of external resources, which manifests the status between the enterprises’relationship.How to guide the real estate enterprise smoothly and healthy developed, how to make the real estate industry and related industry, real estate and the surrounding environment harmonious developed is the key issue, and the raising of ecological niche concept has provided a way to solve this. The competitions between real estate enterprises are fierce and their relations are close and complex. Nowadays, it is hard to define two enterprises’relationship is pure competition or cooperation, which is competition in cooperation, or cooperation in competition. Ecological niche principle interprets the enterprise organization’internal and external relations from a new angle. Applying ecological niche principle to real estate enterprise management can rich enterprise management theory, broaden our horizons and thinking method.Ecological niche, biological community and the quantitative and modeling problem of the related concept are the focus what ecosystem concerned. But synergy, which produced through orderly competition and effective cooperation hasn’t been fully understood and used. In order to keep sustainable development, enterprise has to compete and cooperate with different organizations and enterprises. Virtually, optimization between the relationship of enterprises is to find the suitable position. The article was started with overlap value relations, use principle of ecological niche to optimize relationship between real estate enterprise and study real estate enterprise competition degree, trying to find the best position between them.First of all, the article describes the concept of ecological niche. Based on ecological niche theory, we propose real estate enterprise competition and cooperation optimization theory, and describe the real estate enterprise competition and cooperation optimization’s reason, goal and type respectively in details. The article builds ecological niche overlap model, ecological niche evaluation model and makes feasibility analysis to follow-up modeling. Based on logistic model, we describe the meaning of enterprise competition, which is performed by equilibrium point and stable condition in the model, make simulation to describe the enterprise competitive interaction dynamic evolution process under different growth rate, initial value and competitive intensity, and build real estate enterprise competition and cooperation optimization model. At last, we apply the theory and model to real estate enterprises, analysis the model and draw the conclusion.The last chapter is the conclusion and constructive suggestions. The article has theoretical and practical significance. In theory, we apply ecological niche theory to real estate enterprises, which provides a method to study the relationship between real estate enterprises. In practice, we make real estate enterprise ecological niche overlap value as a main measure to quantize enterprise competition and cooperation relationship, put forward optimum path and constructive suggestions.