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Construction And Research On The Performance Management System Of Marketing Personnel Of H Corporation

Posted on:2008-10-15Degree:MasterType:Thesis
Country:ChinaCandidate:F WangFull Text:PDF
GTID:2189360212991688Subject:Business Administration
Abstract/Summary:
This text based primarily on a wild range investigation and research theory of performance management,analyzes present status and restricting factors of performance management of Marketing Center, H corporation. This article summarizes the implementation effect of the performance system, the experience and lesson, which provide reference for the marketing personnel of other corporations.The text is composed of six parts. The first part serves as an introduction. The second and the third part are the relevant theoretical summary. The fourth part introduces the general situation of Marketing Center, H corporation and carries on the analysis and evaluation of Center's current human resource and performance management conditions. Then the fifth part designs the personnel performance management system for Marketing Center. Finally the sixth part offers the evaluation and conclusion after the implementation of performance management system.
Keywords/Search Tags:Performance Management, Performance Management System, KPI, BSC
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