Power Market Promotion Countermeasure For Heavy Energy-Consumption Enterprises Of AnShan Area

With the deepening of the reformation on electric power system, it becomes moreand more important to make use of the power demandsidemanagement technique toinvestigate and resolve the contradiction between the needs from supplier and demander.In order to use the power demandsidemanagement technique, it's crucial to researchthe power consumption of the enterprises with heavy energyconsumption.Since thepower consumption is different in each power company. According to the situation inAnshan, the author utilizes the experience in the comparative studies with other areas,and investigates market promotion countermeasure for heavy energyconsumptionenterprises. The thesis analyzes the power consumption status, living space, powerutilization potential and enduring ability of electricity price. It applies the base theoryand method of power demandsidemanagement technology, modern marketingpromotion, economics etc. Moreover, it combines new concept and theory about powerproduction management. Furthermore, the thesis brings forward the marketingpromotion countermeasure for heavy energyconsumptionenterprises in Anshan.