Study On Promotion Countermeasure Of Shandong Province's Utomobile Industry Competitive Power

The Shandong Province automobile industry is one of Shandong Province's pillar industries, has led many correlation profession fast development, has made the tremendous contribution for the national economy. But, Shandong Province's automobile industry compares with domestic leading province , the competitive power disparity quite is obvious. The automobile industry competitive power height relates directly to a local economical development, therefore, enhances Shandong Province automobile industry competitive power watershed. Shandong took the economy, technical big province, which advantages do develop the automobile industry to have and the disadvantage factor? Facing the economical globalization and the domestic intense market competition, what day by day is the competitive advantage also? What developmental strategy enhances the automobile industry competitive power to be supposed to adopt and the countermeasure? According to this kind of research mentality, this article first carries on the limits to the correlation concept, to the industrial competitive power theory, the industrial competitive power forms the mechanism to carry on the analysis, and proposed the industrial competitive power originates the level model, had pointed out the industrial competitive power originates the direct factor and the indirect influence factor, pointed out explicitly the technological innovation and the core competitive power are the industrial competitive power key aspects. Along with it , has summarized the Shandong Province automobile industry development present situation and the competitive power row of position situation, for carries on the competitive power analysis to overcome the upholstery. Combs the discovery through the literature, in the management science domain, the "national diamond" the model carries on the analysis using the baud to domestic province automobile industry competitive power the literature to be very few, the author grasps on the one hand the literature material, this article attempts in this to conduct the experimental research. This article uses the qualitative analysis and the quantitative analysis unifies, the theory and the real diagnosis unify the method, "the national diamond" the model as studies the tool take the baud, in the collection, reorganizes the Shandong Province automobile industry development correlation data in the foundation, faced the superiority and the inferiority to the Shandong Province automobile industry development has carried on the exhaustive analysis. The findings indicated that, Shandong has the position, the resources, the infrastructure, the correlation industry support, the government supports, the heavy automobile domain innovation ability is strong, domestic competitive power strong trend, market demand potential big aspect superiority, also has the independent innovation ability insufficiency, the enterprise scale small, dispersible, lacks the industrial organization to plan, the industrial concentration degree, the formalization degree, the research and development investment, the technical level, the knowledge resources, the enterprise strategy level as a whole is relatively low, inferiority and so on marketing way relative backwardness. The overall analysis looked like that, the Shandong Province automobile industry has the strong competition strength and the industrial competitive power, the promotion development space is huge. Needs the enterprise and the government joint effort, turns the disadvantage factor into the superiority factor. Finally, this article managed two stratification planes from the microscopic enterprise and the government profession to propose the promotion automobile industry competitive power countermeasure and the suggestion. The microscopic countermeasure take the Chinese heavy steam as an illustration, hoped has the good model function to other enterprise competitive power promotion.