The Research On The Domestic Marketing Strategies Of AC Bulldozer

This paper aims to give a study the domestic marketing strategy of AC bulldozer, the main problems to resolve is that: under the new macro-environment and new status of domestic bulldozer market, faced with the more and more intensive market competition, how could AC Corporation find a proper way to make good use of its marketing resources, develop its current advantages, correct the shortcomings and problems in its marketing activities, so that, AC could serve its customers even more effectively and form its long time competing advantages, and make its NO. 1 position in domestic bulldozer business more stable.In this paper the paradigm of problem presentation, problem-analysis and problem-solving are taken as the research route and the development of AC bulldozers product marketing strategy is the main line. Under the guidance of modern marketing theory, Michael Porter five-force model, SWOT method and etc., firstly the internal, external environmental factors and market factors involved in AC bulldozers products marketing is discussed in detail. Secondly current problems of AC bulldozers Product Marketing are summarized. Thirdly the threats, challenges, advantages and opportunities that will be faced by AC bulldozers Product Marketing are put forward. Fourthly the scope and extent of various factors affecting the AC bulldozers Product Marketing Strategy is discussed particularly. At last the Product Marketing Strategies which are fit for the future development of AC are established.