The Research Of The Chinese TV Manufacturers' Core Competence Models Based On The Value Chain Theory

Core competences, also called core capabilities or core skills, are the distinct resources which can bring consumers special utility and help the corporation gain long-term and stable excess profits. The core-competence theory(CCT) was first put forward by C. K. Prahalad and Gary Hamel in the paper titled as "The core competence of the corporation" which was published in Havard Business Review in 1990.Now it has been the main-stream strategy ideas which direct the strategy management of many multinational corporations (MNCs).In fact, under the pressure of the globalization, MNCs have implemented big M&As and out-sources in order to improve their core competences. Compared with MNCs, Chinese corporations are less competitive. So how to improve their competitiveness is an emergency question. Fortunately, through the development of more than 20 years and the positive innovations in the technology, management and marketing areas, the Chinese TV manufacturers have become important players in the world market. In a certain meaning, most of the Chinese corporations of other industries can learn a lot from the success of the TV manufacturers.Based on the research work of others and the facts of Chinese TV industry, the thesis focuses on the theory and practice of the core competence of the Chinese TV manufacturers. The main contents are as follows:a. Summarizing both domestic and international research works on the core competence and value chain, and reviewing these literatures;b. Introducing the history of Chinese TV industry, the market competition, the value chain of the world TV industry and the chances and challenges TV industry maybe have, and analyzing the impacts that the character of the TV may have on the system of core competence;c. Constructing an analysis model of Chinese TV manufacturers' core competence, and doing a comparative research on the models of the different strategy groups;d. Discussing the approaches that different TV manufacturers improve the core competences.