The Study On The Core Competence Of Cangzhou Chemical Industry Group Co., Ltd

With China's entry into the WTO, the international circumstances have changedday by day, and the patterns of economic globalization and internationalizedcompetition have formed as well;In China, competition has become fiercer than everand the market of chemical products have steped into the little-profit times. CangzhouChemical Industry Group Co., Ltd, a leading enterprise in the PVC industry which hasgrown up from a small chemical workshop through twenty-odd years' development, isfaced with unprecedented opportunities and challenges. How does it deal with? Whichdirection should it choose to go? And how can it develop itself by making full use oflimited resources? It's necessary to carry out a thoroughgoing analysis on the internaland external environments, deepen the study on the competitive strategy of thecompany thus converting the conventional management mode to the strategicmanagement mode.By means of the integration of theory and practice, these analyzes generalenvironment and competitive environment of the company;puts forward value chainstrategy of extending the connotation of value chain and developing customer loyaltyafter carrying out value chain analysis on its main product---PVC resin and gettingout the key links of value-added activities;carries out SWOT analysis on its mainproduct---PVC resin and gets out the strategy how to utilize the existing competitiveadvantages;sets up the target system of the core competence of the company on thebasis of the above mentioned analyses;gives comments on the core competence of thecompany by adopting AHP analysis;finally summarizes the countermeasures topromote the core competence of the company.