Rural Tourism Development Research On The Shandong Province

With the accelerating development of the industrialization and urbanization, more and more urban people are thirsty for the blue mountains and green waters, and want to go to the agreeable villages to give free rein to their body and mind. In order to meet urban people's demands rural tourism has emerged as new times require.Village in Shandong Province is rich in tourism resources; as a result, rural tourism started earlier, but the level of its development is at the primary stage. And gaps of Researches on the rural tourism theory still exist. During the process of exploiting and using there are many problems , such as absence of scientific planning, a single model, similar products, insufficiency of human resources, lack of effective protection measures, and so on, which need to be resolved in the future.This paper firstly introduces the development of rural tourism and reviewed research results, including a examination on the general theory; then an introduction of problems existing in the rural tourism in Shandong Province was made; At the last, I made an case study on the development of rural tourism in Shandong Province, and put forward my ideas and suggestions about rural tourism.This paper is divided into four chapters: Chapter one is an Introduction to Rural Tourism, the second chapter introduces Shandong rural tourism's development and existing problems, Chapter III takes Jiangti Village, Liaocheng City of Shandong Province as an example to analyze the development of rural tourism, and Chapter IV points out the thoughts of Shandong rural tourism's future development.