Application Of System Core And Coritivity Theory In Identification Of The Company's Core Competitive

In the economic Globalization, marketing competition is becoming more and more intense. Enterprises must have unique competitive advantage to keep development. Enterprises core competitive capability is unique and keeping competitive advantage. It is long-established, Inherent quality in the enterprise, support enterprises past, present and future competitive advantage, enable enterprises to gain the initiative core capability in a competitive environment, have value, uniqueness, an imitative and extensibility features. As more and more enterprise managers are aware of the importance of core competitiveness and the need to nurture and develop core competition. The problem first needed to solve is : what kind of ability is the core competitive capability? What is an effective method to identify the core competitive capability from a large number enterprises capability?To study this problem, I first introduced research results and Indicators for the core competitive capability identification in this paper, and I outlined the advantage and the disadvantage for the formation of the core competitiveness of identifying methods and identifying indicators system. And shortcoming of methods in the existing core competitiveness capability identification is found—the subjective value is too strong, Lack of identification for rules among the core capability. Thus proposed a new method of identification—the identifying method of Core and Coritivity theory. The method includes both qualitative indicators and quantitative indicators reflecting the full operation of the activities of enterprises, decreases identification error caused by one-sided reflection of indicators system.In order to link the enterprise's core competitiveness identification and system coritivity theory, this paper uses gray correlation analysis, According to various enterprises' basic indicator of the value changes in the last 10 years, gain gray correlation coefficient among the indicators values. When the correlation coefficient values are higher than the value set, the change trend is same between two indicators, to judge whether there was any connection between the two. We represent enterprises' activities using the vertices of the network, and the edge between vertices represent the link between activities, thus reflect the ability using the network map. Theory of Core and Coritivity theory are applied to identify the core competitive capability research.To improve the accuracy of identification, Theory of Core and Coritivity theory is modified. According to the understanding ability of managers to the importance of all activities, Assignment each ability that forms a network node map, Weight Factors has been added to the system of Coritivity theory algorithm, in the identification process, for the entire system, not only care about the influence for integration the nodes, but also considering the importance of the node itself, then the results will suit enterprises fact, has a more valuable reference in the core ability building.With a case in the paper shows how the actual implementation of the entire enterprise identification process. Identification includes two parts. First is the identification of the concept of core competence, is to analyze the performance of the enterprises to judge whether the enterprise is necessary to identify the core competitive capability. The second part is to have a competitive advantage for enterprises to use Core and Coritivity theory to identify.Finally the paper shows how to use the results of identification to nurtured and strengthened the core competitive power of enterprises. According to the sub-system map reflects the relationship between the core competence and core competitiveness weight value to find its own development of the industry's most valuable core competencies, by the point spread to play the role of the core system, with a core competency mapping activities to promote a more rational use of resources.