The Marketing Management Research Of TYT ATSE

Along with our country modernization construct of fly to develop soon, the large and public building, high building and industrial item increase increasingly, according to the current nation and industry correlative norm, for some more important of 1, 2 class working-load, should adoption double power supply. For the continuous assurance importance device working load power supply, convert the applied need of Automatic Transfer Switching Equipment (brief name ATSE) automatically more and more extensive, the technique function requests to be more and more high also, its choice seems to be more importance, auto conversion switch of the technique level is high and low and forerunner and credibility, will influence each important place to use electricity directly of safety and credibility.Currently, the Automatic Transfer Switching Equipment still is placed in the early stage of product development in the domestic, expressing in more than 200 brands, various solutions all in the usage, the difference multifarious of the product quality, customer return not quite understanding etc. Internationally, there are two kinds of ATSE products, one takes main chopper manufacturer in Europe as main supplier to provide of take MCCB as an ATSE main contactor to touch a the CB class of ATSE, another kind takes American ASCO, GE as essential PC class supplier. The IEC concerning ATSE standard appears the concept of PC and CB class, is also the reflection of current essential solution in the world.The Taiyong company gets into time of ATSE realm not to long, but makes sure the development strategy of "high point of departure,high standard,high devotion,high produce" in the beginning, so far having already obtained the first in the series (CB class and PC class) whole country of the product specification; (Can make biggest electric current of profession the PC class ATSE of the grade) ; The patent first; The attestation most etc. product advantage, use the R&D advantage that the high devotion backlog gets up, raise a company the market competitive advantage of the product continuously, shorten to lead the margin of the business enterprise with nations.This text commences from the Automatic Transfer Switching Equipment environment analysis, usage SWOT analysis tool and five kinds of competition ability models, fix attention on our country national economy development of macroscopic environment and the Automatic Transfer Switching Equipment microcosmic environment of the market. On the one hand convert the market environment of the Automatic Transfer Switching Equipment to carry on to the auto thorough delicacy but the views novel analysis. On the other hand, convert Automatic Transfer Switching Equipment strategy present condition, brand strategy etc. a few aspects to main convert the competition business enterprise of the ATSE present condition to carry on contrast analysis inside profession. Go deep into Taiyong marketing organization and market a glimmer of investigation analysis, explore the shortage of Taiyong marketing management and solution, and has created Taiyong sales system process quality of personnel's business (management) monthly test project, the real results is high, the maneuverability is strong.