The Study On The Development Of Urumqi Mice Tourism

MICE, one of the prevalent tourism types, having great economic and social potentiality and favorable development prospects, is called "gem on the imperial crown" and has become a spotlight of tourism development and tourism academic research.This paper researches and concludes the development process of MICE in home and abroad. And on the foundation of studying the definition of MICE, this paper reveals some inner characteristics of MICE, such as significance, features, types ;then take relevant measures to analyze the development of Urumqi MICE tourism.This paper analyzes synthetically the PEST and SWOT for actualities and conditions of Urumqi MICE tourism. At one hand, analyzing synthetically the PEST, the paper analyzes the basical conditions about the development Urumqi MICE tourism from some aspects, such as politics and laws, economy, society and culture, technology, nature. On the other hand, this paper analyzes systematically the SWOT of Urumqi and points out the strengths, weaknesses, opportunities and threats of Urumqi MICE tourism .Based on that, in order to construct Urumqi as a famous country for MICE tourism, the paper discuss how to design,erect,hold together,rebirth the Urumqi visualization. According to fact , this paperputs forward the the principle of Urumqi MICE's developing, the objective of Urumqi MICE's developing, solution for Urumqi MICE's developing.At last, this paper puts forward some conclusions and suggestions to promote Urumqi MICE's developing.