Study On Convention And Exhibition Economy Development Of Urumqi

Urumqi is the center of western commercial and physical distribution, and it's also the center of Asia. The comparative advantages (such as, infrastructure, market foundation, geographic area, economies of scale and so on ) of the bridgehead where our country carries out large-scale development of the western region, which make Urumqi become regionally central city,and provide solid foundation for the development of MICE industry. Urumqi is an up-rising star in the field of MICE industry. Under the upsurge of large-scale development of the western region,many industry delegates think that Urumqi is the most potential and suited city for developing MICE industry.This paper analyses the developing conditions of MICE industry in Urumqi by AHP, makes sure the importance of the factors which influence the developing of MICE industry in Urumqi, and makes sure the key factors which influence the internal environment of the development of MICE industry. These key factors are needs of enterprise development, mass psychological need, economic zone bit, situation of human resources, administrative organizations of MICE industry, traffic zone bit, comprehensive resources level(includes resources status, such as the capability of physical distribution and land).The key factors which affect the outer environment are the choice convergence of western leading industries, the struggles among western MICE centers, civil MICE centers diverting from alongshore to inland, reinforcing trade cooperation with surrounding countries, and policy support of local industries.Combining the result of analyzing exhibition economy development conditions in Urumqi, this paper makes sure that Urumqi should adopt the enterprising type for higher-level by using SWOT, meanwhile it should actively use external opportunities and avoid compensating internal region. Urumqi should take full advantage of the policy of large-scale development of the western region. As civil MICE centers divert from alongshore to inland, Xinjiang should reinforce the outer conditions of cooperating with surrounding countries,reinforce MICE management and the human resources training of MICE, build MICE venues timely, bring in new-patterned management mechanism of MICE industry, constantly improve the urban environment, strengthen the development of MICE economy's internal environment in Urumqi, and actively compete for a good development for exhibition economy in Urumqi. Meanwhile, While developing MICE economy in Urumqi to compete for should too large, the strategic measures in the implementation of process, it should have a positive attitude, grasp the opportunity and moderate construction. At the same time,the strategic strength should be large.This paper raises concrete countermeasures to linkage mode, space development mode, concrete operating mode of the development of MICE economy. First, it puts forward reinforcing MICE industry, tourism industry and hotel industry, competing for the coordination of MICE industry, communication industry and communication industry and combing MICE industry and retail trade perfectly. Second, on perfecting place development pattern, it puts forward reasonable construction of exhibition venues and rational utilization, carrying out reasonable sort management to exhibition venues, and combining exhibition activities and separate venue flexibly. Third, on concrete operating mode,it puts forward reinforcing trade specialized management, realizing the transformation of exhibition organization, carrying out multi-aspect combing market strategy, and reinforcing the construction of adequate and systematic service.