Customer Value Identification And Classified Management Under Supply Chain Integration

Many enterprises started to pay great attention to the customer value, the computation, subdivide as well as the core customer recognition. At the same time the modernized sale automated system, the data mining system, the call center, each kind of IT technology, help the enterprise understood and differentiated its customer. However the research of the overseas investigation organization shows that only about 30% CRM in the overseas success. The domestic rate must be lower.The article think that one of the main causes is that every enterprise sets off from oneself angle goes to distinguish a customer in the market today is able to bring the short of the unified target and fine cooperation of supply chain.From this I bring forward a viewpoint that only when every enterprise subdivides and distinguishes a customer from the overall supplying chain, they are ability to provide the difference product and service. In order to prove this viewpoint for going a step further, the main body of the book analysis the details of the feasibility and necessity of the customer distinguish with supply chain integration angle. Brought forward the concrete customer value quantization model and here on the basis, and classifies the customer finally according to the model. The effective suggestions about customer management also be given in this article, which have some valuation and office procedure practical to exhibition customer value and specifically for the different type distinguishing out.