The Marketing Integration Research Of Gansu Wanwei Information Technology CO.,LTD

The paper presents the Gansu Wan wei Information Technology CO.,LTD marketing status, customer resources and IT market trends. Marketing integration of the basic elements, including: integration of the basic marketing ideas, its intended target, Content Selection and marketing integration for such content. And from the marketing concept, market surveys and external resources, marketing, process design, marketing ranks, Organization and management system adjustments to clarify several aspects of Gansu Wanwei marketing integration content and the basic process.Marketing integration can help Gansu Wanwei only change to the telecommunications business within the marketing concept, to actively respond to the external telecommunications market. Seriously analyzing itself and the environment in the western market specific opportunities and threats, understanding their own resources advantages and disadvantages. Re-examine the IT market competition in the new changes, this change at this stage to determine the competitive strategy and models. According to market itself and the environment, identify target markets, market segmentation, targeted customer base and current key customers. Identify target customers and current key customers; According to this division and current specific customer demand characteristics, Gansu Wanei Marketing current status of the marketing process re-design, set can adapt to the characteristics of market competition and to nurture future competitive edge marketing process; On this basis adjustment Gansu World Wide indicators of performance appraisal systems, adjustments Gansu World Wide organizational structure and management system, thereby guarantee the smooth integration of marketing implementation.