Research On Development Stratigies Of CR Logistics Incorporated Company

Our country's economy continues to go forward speedy and healthily , and logistics need climbs unceasingly,which bulges the importance of logistics. Under the government , theory boundary and business circles making joint efforts, our country's logistics industry is promptly popularized and improved. At the same time, our country has opened the logistics market nearly all round under WTO frame, and foreign capital has come in great numbers focusing on China's logistics development. This situation to native logistics company is both opportunity also challenge.The paper researches on CR incorporated company (following for the CR company), and the author tries to discuss the logistics enterprise how to make use of advantageous factors in the inside and outside environment of the enterprise, from strategy operating arrangement, wielding various relevant theories , methods and artifices nimbly and innovatively, work out correct strategy measures with putting them into practice, and to compose its industry leading position establishing self greatly.Third party logistics is modern logistics' main pattern. The CR company is a third party logistics company, and fourth party logistics is its development direction. The paper analysed the macro-environment, industry environment of competition and inner situation of CR company, appraised the inner and outside key factors applying the EFE matrix and the IFE matrix , and carried out the feasibility CR company developing third party logistics.The CR company has many peculiarity in working out strategy. The author has set forth the strategy's working out thoughts , principles and methods ,and has applied SWOT analysis law to reach company's development strategy .Strategy putting into effect perfectly plays the best role in CR company's success.Fourth party logistics takes the third party logistics that sufficiently develops as basis , and it is one of third party logistics' development direction. According to development of theories about fourth party logistics and the developmemt of CR company, patterns , necessities and approaches developing fourth party logistics to CR company have brought forward personal views.