Font Size: a A A

Completes The Marketing Drive How By The Insurance Team Superintendents

Posted on:2008-07-30Degree:MasterType:Thesis
Country:ChinaCandidate:G GaoFull Text:PDF
GTID:2189360215466793Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the in-depth development of the socialist market economy and after China entry into the WTO ,the insurance industry got before the end some opportunities for development, and the increasingly fierce contest. The insurance companies have spent great efforts to improve the level of management, in order to distinguish themselves from competing. Insurance management is an important part of how to do a better job marketing staff incentives, and become more important.As the insurance marketing team managers, its main intention is to make marketing teams a cohesion, solidarity and efficient team, The team hopes to complete its organizational goals and create good work performance, Marketing team do the marketing incentive work is of paramount significance.In this paper, the key contents is how the insurance marketing team managers to do marketing and arouse the work of the contents. Papers include : the insurance marketing team managers be members of the significance of incentive, Insurance Marketing and arouse the work of the present situation and problems, marketing staff needs analysis and the corresponding incentive strategy motivation theory used in marketing and arouse the application Insurance Marketing managers do encourage members should have the quality Marketing managers should help forge a positive self-image, do encourage team work and the building of cultural organizations such as 1985. This paper is focused on the human resource management to discuss the theory of how the incentives that being used in the insurance marketing and arouse the work is to Indeed, the effective application and the connection between theory and reality in the insurance team managers, how to do a better job of marketing and arouse the forms, methods, discuss strategy, summarized discussed.
Keywords/Search Tags:insurance, sales agent, encourage
PDF Full Text Request
Related items